The timing and opportunity to establish and grow online marketplace portals and related services in Pacific Island is exciting.
The pace in which the world is digitised and connected (close to 4.5 billion people are connected and there are 5.2 billion mobile phone subscribers according to GSMA) with the Pacific Islands being the latest to join, make this combined Pacific market interesting.
Pacific Ads Group is live in 11 markets with more than 13 million people.
The Pacific Island represent an interesting opportunity to benefit from the tailwind of high population growth increasing levels of internet connectivity, smartphone usage and social media penetration. This leads to growing demand for cars and housing, consequently to growing use of online marketplaces to facilitate the transaction of cars and property and related services. The region is also strategically positioned drawing interest and investments from China, Australia and other regional powers.
Pacific Ads Group is leveraging and adapting into Pacific Islands the success of online classifieds and marketplaces business models in developed markets which has time after time proven its profitability and solid value creation around the globe.
Pacific Ads Group’s Local Profile and Regional Presence strategy has proven to be attractive for local engagement, regional partnerships and growth and our team has a solid track record and unique domain expertise to tap into the African market for marketplace portals, social media and online digital technology.
Regionally there is an increased interest for the Pacific Islands. Investments from mainly China and Australia but also form other countries is looking at capitalising on mining resources, the dynamic demographics and the regions strategic position. These factors are supporting economic development and is driving up the demand for automotive and property across the islands. The need for online marketplace to sell and buy automotive and property is increasing by the day.
This offers interesting exit opportunities for Pacific Ads Group when the time is right for us. It could be via merger with competitor/strategic partners – trade sale to competitors/strategic partners – tranche sales to new shareholders.